Are you seeing a change in the music industry? This content can also be viewed on the site it originates from. We’re the next generation that needs to get in there and change it. I also think women who do want to get into music shouldn’t be discouraged by the percentages. The percentage rate is insane, it’s like 5% of songs made are produced by women.
We should definitely start up more organisations to progress faster. We are still suffering from a lack of representation of women across all parts of the music industry – what would you like to change? You don’t have to change every little thing and also self-expression is so important. But that’s not realistic so I think it’s important to change beauty standards and show that it’s ok to be yourself. Everything I see online is so, so, SO retouched and these young girls are looking up to these things and saying I want to look just like that. What advice would you give to someone whose getting trolled online?įirst of all, beauty standards online are so unrealistic.
I want So Am I to remind people to not think about what other people think about you, think about yourself and that will make you the most confident. It’s a good platform to spread this message but it can also be unhealthy to you compare yourself, retouch photos and trying to look like someone else instead of just embracing who you are. It can be very unhealthy to compare each other on social media. We are so many things and that’s ok! This song is about embracing that in a world where we have Instagram. I don’t think we should be bubbled into one thing. Then as we get older society, our jobs, our workforce try to format us. That’s where we start feeling insecure and sad about ourselves because people start judging us and try to put us into a format. So Am I itself is about misfits and outcasts and I shot it in a high school because that’s where bullying starts. I can’t even express how true that statement is. There’s always so many rough drafts before you hear the final product.
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You really know how to create a banging track with an empowering message. It’s important to embrace that sense of difference, so I think an image that is in sync with the music is super important! It’s about being different, being an outcast and loving yourself for who you are even if you don’t look like someone else and you have a different background. Image is something that is super important -especially with So Am I, which has a very strong message. How important do you feel image is to success as a popstar? You can do your own thing and set a trend instead. This just shows I can do what I want.’ Even if I get weird looks, I can still be myself. I was getting the weirdest looks and I was like, ‘you know what? This cements everything. I looked in the mirror and went, ‘I like this, and this looks like me.’ After getting crazy weird looks when I went to the grocery store, the mall. I accidentally cut one side instead of cutting both sides. This is a weird haircut but that’s exactly why I kept it. The asymmetric hair is an epic look - talk me through this hair journey… I was just a girl who loved to sing and write songs so it’s very special for me to be here right now. Perseverance and really knowing yourself is key because in the beginning, let’s say 10 years ago, I moved to California when I was 14, I didn’t know who I was. You have to shoot a video you have to figure out exactly what I want to portray in the song so everything in life takes patience. Even when I make a song, for instance, I want it out the next day, but I have to wait. I’ve learnt that patience is key to anything remarkable. Plus, here, from her LIVE appearance at the GLAMOUR Beauty Festival, Ava Max discusses why patience was key to her success, the story behind her asymmetric hair and shows exactly why she is our Nu-Gen Pop Idol… What have you learnt about yourself throughout this insane year you’ve had?
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