#PANDORA RECOVERY CHARM FULL#
The Montreal Eaton Centre, which recently saw its Time Out food hall reopen following a closure due to COVID-19, is nearing completion with a full renovation as well as exciting new retailers having been added. We reported in years past how Links of London had introduced engraving and customization into its Canadian stores and before its demise, Links had planned to open stores across the country. Other jewellers also jumped on the bandwagon though Pandora will have one less competitor in 2020 after Links of London recently shuttered its global operations. Pandora’s personalization strategy addresses a trend seen particularly in younger generations such as ‘Gen Z’ which is becoming accustomed to unique products.
Locally, Pandora recently donated proceeds from sales to nurses helping with the pandemic. Philanthropy is also part of Pandora’s ethos and recently, the company partnered with Unicef to help children during COVID-19.
To diversify the product offerings, Pandora also features matching collectables including rings, bracelets and pendants. Keswani - customers will add to their collection periodically. The average Pandora shopper owns between five and six charms according to Mr.
This year marks Pandora’s 20th anniversary and on the 20th day of each month the brand is re-introducing one charm from its archives. Collaborations with Harry Potter and Disney have also proven to be very popular with some items being limited edition. Pandora’s fan base is extensive and stores often see lineups around Mother’s Day, Christmas and other holidays. Pandora operates 23 corporate stores in Canada as well as an e-commerce site, and the company also has 55 franchised stores and about 100 shop-in-stores in this country. That includes more than 2,700 Pandora stores globally and nearly 7,800 points of sale. The company’s footprint is massive with a presence in more than 100 countries on six continents. Besides the new components for personalization, digital elements were used to make the retail space more compelling. Keswani explained that the relaunch’s focus includes “passion, people and places”. The store’s design itself is modern and inviting, acting as a showpiece within the Montreal Eaton Centre in a retail space next to a Uniqlo flagship store which is set to open in several months.Īfter some struggles, Pandora began a rebrand last year with a focus on being customer-centric. Sustainability is also a focus for the new Montreal store, featuring lighting designed to reduce energy consumption by at least 20% compared to other Pandora stores. The new Montreal store also features a ‘gifting wall’ housing a curated selection of gifts sorted by profiles and special occasions such as birthdays, anniversaries, gratitude and other themes. The intended format prior to COVID-19 was a ‘touch and feel’ concept though at the moment sales associates assist with product behind glass for sanitation purposes.Īn in-store ‘treasure table’ features new products as well as best sellers and core collections - Pandora partners to create unique limited edition designs which have become highly covetable with fans of the brand. That includes a ‘charm bar’ where shoppers can mix and match bracelets and charms. The new Pandora store features a refreshed design as well as new elements with a focus on customization and personalization. The Montreal Pandora store opened on Friday of last week on the street level of the Montreal Eaton Centre, replacing a former location nearby at Place Montreal Trust.
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